One Chinese influencer has sparked both admiration and controversy by teaching women strategies to marry wealthy men, reportedly amassing an annual income of 142 million yuan (approximately ₹ 163 crore). Known as Qu Qu, whose real name is Le Chuanqu, she has gained notoriety for her unconventional approach to romantic relationships and financial empowerment, drawing a significant following on social media platforms.
Qu Qu’s rise to fame hinges on her portrayal as a “love guru,” offering advice that many consider controversial and ethically dubious. Her teachings often emphasize viewing relationships and marriage through a lens of financial gain, advocating strategies that some perceive as manipulative.
Qu Qu’s advice, which includes terms like ”inside the fortress” for marriage, ”rice” for money, and ”carrying a ball” for pregnancy, reflects her pragmatic outlook on relationships. She unabashedly asserts that all relationships are fundamentally transactional, urging women to leverage their romantic partnerships for personal advantage and empowerment.
Her business model is equally bold: private consultations during live-streams fetch $155 (Rs 12,945), with her flagship course “Valuable Relationships” priced at $517 (Rs 43,179). High-paying private counseling packages exceed $1,400 (Rs 1,16,927) monthly. Despite being banned from Weibo for promoting what the platform deemed unhealthy relationship views, Qu Qu persists using AI tools to redirect clients to private platforms, maintaining her lucrative business operations.
Qu Qu’s methods have polarized public opinion in China. Supporters applaud her pragmatic approach, viewing it as empowering in a society where financial stability is highly valued. Admirers credit her with imparting valuable insights into relationship dynamics and financial independence. One advocate praised her teachings, asserting that striving for both love and financial security is a realistic pursuit in today’s world.
Conversely, critics condemn Qu Qu for perpetuating harmful stereotypes and reducing relationships to financial transactions. Detractors accuse her of promoting gender inequality and objectification, arguing that her teachings undermine genuine emotional connections in favor of monetary gain. Skeptics question the ethics of teaching women to view men solely as financial assets, suggesting that her approach exacerbates societal divisions and perpetuates materialism.
