Selena Gomez is all set to join Lady Gaga and Rihanna, by entering into ever-growing celebrity beauty line space. It is alleged that Gomez filed paperwork with the U.S. Patent and Trademark Office to create a line of “Selena Gomez” beauty products, which includes “fragrances, cosmetics, skin-care preparations, hair-care preparations, soaps, moisturizers and essential oils.”
Gomez is the latest celebrity to join the beauty world after Jennifer Lopez’s line with Inglot Cosmetics, Rihanna’s Fenty Beauty, Lady Gaga’s Haus Beauty, and Kylie Jenner and Kim Kardashian’s namesake brands.
Gomez, who has an extensive list of fashion partnerships under her belt had successfully launched a clothing line Dream Out Loud at K-mart stores in 2010. At present, Gomez is the face of Coach and in the year 2018, she collaborated with the brand on accessories and a ready-to-wear collection. She’s is already the face of athletic brand Puma and is also working with them on a line of apparel, shoes and accessories.
