The largest beauty subscription in the world, Ipsy has roped in pop star Ciara for their new ‘Discover Yourself’ campaign.
The campaign features Ciara alongside Ipsy’s diverse group of brand ambassadors that, together, challenge standard perceptions of beauty.
The group includes body-positivity advocate, Gabi Fresh, and co-founder of plus size fashion line Premme; and Zack Dishinger, 17-year-old co-founder and CEO of gender-fluid Formula Z cosmetics.
Ipsy’s chief brand officer, Jenna Habayeb said, “Discover Yourself is about self-identification: embracing who you are, what makes you human, and finding the beauty in it all. Each and every one of our nine ambassadors has an incredibly rich and powerful story to tell, the culmination of which perfectly articulates IPSY’s mission to empower individuality through self-expression.”
The brand will host a Live event in NYC on Saturday, October 12th and Sunday, October 13th.
