Rihanna is back in front of the camera for Savage X Fenty, bringing her signature confidence to the brand’s latest lingerie campaign.
The singer and fashion entrepreneur stars in new promotional images for the Piccadilly collection, wearing a dark floral lace set that combines delicate detailing with a bold, modern look.
For the shoot, Rihanna chose the Piccadilly Lace Thong Panty in the Black Caviar colorway. The piece features a dark lace base with colorful floral embroidery, including pink flowers, teal leaves and purple accents.
The high-cut design creates a long, streamlined silhouette, while scalloped lace detailing adds a softer finish around the waistband. A small keyhole detail at the back gives the design another distinctive touch.
Rihanna paired the piece with a matching floral lace bra, creating a coordinated set. The bra features dark sheer mesh and colorful embroidered flowers that mirror the detailing of the thong.
The overall styling keeps the focus on the contrast between the dark base and vibrant floral elements. It gives the collection a playful yet sophisticated feel, while staying consistent with Savage X Fenty’s approach to expressive lingerie.
Rihanna’s beauty look was equally polished without appearing overly complicated. Her hair was pulled into a romantic updo, with loose strands framing her face. She completed the look with glowing skin, defined brows, soft bronzed tones and glossy lips.
The latest campaign also highlights Rihanna’s continuing role in shaping the visual identity of Savage X Fenty. Rather than presenting lingerie as something reserved for a particular type of body or occasion, the brand has built much of its identity around individuality, confidence and personal style.
The Piccadilly collection adds another option to that approach, combining traditional lace detailing with colorful floral embroidery and contemporary silhouettes.
The campaign comes as Rihanna continues to balance her work across music, fashion and business. Her appearances for Savage X Fenty remain an important part of the brand’s communication, with the singer regularly bringing her own style and personality into its campaigns.
With its combination of intricate lace, colorful floral details and a confident overall aesthetic, the new Piccadilly collection offers another example of how Savage X Fenty continues to put personality at the centre of its designs.
