British actor Matthew Goode is appointed as the brand ambassador of the re-branded Pink Shirtmaker, which previously known as Thomas Pink.
Goode is featured in the brand’s fall 2019 campaign, debuted on The Curve, London’s iconic Piccadilly Circus display screen.
President and chief executive officer of the LVMH Moët Hennessy Louis Vuitton-owned men’s wear brand, Christopher Zanardi-Landi said “The Crown” and “Downton Abbey” actor “embodies not only the Englishness of Pink and the sharpness of our cut, but also the sense of humor that’s deep in our veins.”
Creative director John Ray, former creative director of Dunhill, also created the “smart shirt collection,” these smart shirts are designed to be worn from day to evening, tucked in or worn loose.
Zanardi-Landi and Ray were hired in 2017 to relaunch the brand. Zanardi-Landi, who’s worked around the world for LVMH and for companies including Cartier, Dunhill and Lanvin, said, “Pink wants to offer the sort of product — and customer experience — that he believes is missing in the industry.”
A modern and clean new store concept has been rolled out in the brand’s Jermyn Street and Heathrow Airport stores. Australia, China, Japan, Mexico and the U.S. market are the next for the British shirtmaker’s new store look.
