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    Home»Fashion»Ariana Grande has sued Forever 21 for $10 million
    Fashion

    Ariana Grande has sued Forever 21 for $10 million

    Dr. Gaurav GulatiBy Dr. Gaurav GulatiSeptember 4, 2019No Comments1 Min Read
    Ariana Grande Personal Brand News
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    Popstar Ariana Grande on Monday has filed a lawsuit against Forever 21, blaming the fashion brand of using her look-alike model in their promotional campaign.

    In a complaint filed by Ariana against the brand, Forever 21 and Riley Rose misappropriated her image, name, likeness, music and other intellectual property to promote their brands for free.

    The suit is combined with screenshots from Forever 21’s Instagram that show stills from Grande’s music videos being used to promote the Forever 21 brand, including “strikingly similar” “look-alike model,” who has a clothes and hairstyle similar to those seen in Grande’s video for her song “7 Rings.”

    In an email to CNN, Forever 21 said, “Forever 21 does not comment on pending litigation as per company policy. That said, while we dispute the allegations, we are huge supporters of Ariana Grande and have worked with her licensing company over the past two years. We are hopeful that we will find a mutually agreeable resolution and can continue to work together in the future.”

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    Dr. Gaurav Gulati
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    An Author, Personal Branding & Brand Engagement Expert, Dr. G Gulati's purpose in life is to help you discover your first-mover advantage. With more than 18 years of experience, he has helped countless people build a head-turning brand. Gulati is the author of five books, including "I'm A Brand" and he is on a mission to write and interview the world's most elusive, fascinating and trending personalities.

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