Shortly after Selena Gomez has filed for a trademark to start her own beauty brand, the Stranger Things star and teen queen Millie Bobby Brown has also joined the queue of celebrities to launch her own beauty brand.
Brown is all set to launch her own vegan beauty brand Florence by Mills (named after Millie’s great-grandmother Florence), targeted at Gen Z, will encompass both clean skincare and a make-up range. All products will reportedly be PETA-certified, cruelty-free and vegan.
In a statement, Brown said “I’ve been in a make-up chair since I was 10, 11 years old, and I have really been introduced to all types of products. I’ve had special effects on my face, blood, all different types of foundation. I guess I could never find anything that I liked to put on my face and it felt good. I’d take off my make-up and boom, another pimple would appear.”
Florence by Mills will be sold at Ulta Beauty, Boots and online. The products will be priced between $10 and $34. Also, the brand is expected to donate part of its proceeds to the Olivia Hope Foundation, which was founded in honour of Brown’s late friend, Olivia Hope LoRusso.
