Universal Sportsbiz Pvt. Ltd. (USPL), the youth-oriented fashion retailer has allegedly appointed Bollywood actress Kareena Kapoor Khan as the new brand ambassador for their women’s ethnic wear brand Imara.
Imara is a fashion line which is conceptualized as a contemporary interpretation of the conventional and offering a take on ethnic designs. The brand offers a range of products spanning across trendy ethnic wear sets such as kurtas, bottomwear and dupattas that can be mixed and matched to create interesting looks.
Commenting on the partnerships, Founder and CEO, USPL, Anjana Reddy said, “We are elated to have Kareena Kapoor Khan as the face of Imara – one of India’s fastest growing women’s ethnic wear brands! With this partnership, we aim to further expand the brand’s footprints across the country. We are currently present at 210 points of sale, pan India and we aim to double that number in the next 2 years. This partnership will further strengthen Imara’s relationship with the discerning woman of modern India.”
Kareena in a statement said, “Imara’s progressive take on ethnic wear appeals to my aesthetics as I love wearing classic ethnic pieces with modern silhouettes. IMARA is the wardrobe upgrade every Indian woman would love.”
