Consumer tech brand boAt Lifestyle, an amalgamation of fashion, music and action sports, has roped actor-singer Diljit Dosanjh as their newest brand ambassador. Dosanjh has won the hearts of millions and established himself not only as a great singer and performer, but also as a great actor in various films. The company said that they aim to touch a ‘desi tune’ with enthusiasts, with Diljit Dosanjh coming on board.
On the boAt association, Co-founder Aman Gupta said, “Diljit has a simple yet high spirited and lively personality. From his zany outfits to his chunky shoes to his impromptu comedy while conversing with electronic devices is what is admired by millions of millennials and Generation Z followers. Keeping the same in mind, we knew he is the perfect fit as a boAt head.”
The ‘Made in India’ brand, in a short span of four years, has mounted up rapidly and is now ranked as a No.1 brand in the earwear (headphones & earphones) segment, with a market share of above 20%, according to the data released by leading IT market research and advisory firm International Data Corporation (IDC).
The company said in a statement, “boAt products have been evolving from wired to wireless, from earphones to ear-buds, and have even partnered with Amazon and Google for voice-enabled speakers. After establishing dominance in the audio accessories market, boAt has now debuted in the ‘wearables’ category.”
By focusing on consumer desires and aesthetics, boAt has already reached a community of over 2 million boAtheads (consumers) who want to be seen listening and wearing their boAt accessories to make a lifestyle brand style.
“Punjabi music and folklore are bass-heavy and boAt’s high quality yet trendy products allow one to have great sound experience. In boAt, I have a new partner, which is truly Indian, and resonates with my personality,” Diljit Dosanjh said while expressing his thoughts.
Dosanjh, who is always trending on social media, has found a new love in Alexa. The singer-actor keeps on sharing his chitchats with Alexa on his Instagram, which makes him one of the most trending people over social media.
