SPRIBE, the company behind the hit online crash game Aviator, has announced social media star and UFC interviewer Nina Drama as its newest brand ambassador.
Nina, whose real name is Nina-Marie Daniele, is one of the most popular UFC and MMA content creators globally. Known for her bold humour and distinctive interview style, she has amassed a fan base of over 14 million followers across her social media platforms. She has also interviewed top UFC fighters, such as Merab Dvalishvili and Alex Pereira, both of whom are Aviator ambassadors.
As part of her new role, Nina will create campaigns to promote Aviator to her audience. This partnership is seen as a strong match, as many of Nina’s followers are Millennials and Gen Z. The same groups comprise a large part of Aviator’s global community of more than 50 million monthly players.
The move also supports SPRIBE’s wider marketing strategy. The company has a multi-year deal with the UFC, where the Aviator logo is already seen inside the octagon during Fight Night and Pay-Per-View events.
Giorgi Tsutskiridze, CCO at SPRIBE, said:
“We are thrilled to welcome Nina Drama to our roster of ambassadors. Her humor, confidence, and unfiltered style are a perfect fit for Aviator. We are excited to launch creative campaigns with her that will connect with her fans and bring more people into the Aviator experience.”
Nina Drama shared her excitement, saying:
“Playing Aviator is so much fun and I know my audience will love it too! With UFC stars Merab and Alex also on board, we’re going to create fun, relatable, and viral content while promoting Aviator.”
With this collaboration, SPRIBE aims to strengthen Aviator’s presence among younger audiences while continuing to build on its close connection with the UFC.
