Malabar Gold and Diamonds, one of the world’s largest jewellery retailers with 312 showrooms across 10 countries, has announced Bollywood actress Alia Bhatt as their new Brand Ambassador. This partnership comes as the brand aims to expand its presence in new markets such as the UK, Australia, Canada, South Africa, Egypt, Bangladesh, Turkey, and New Zealand, while also strengthening its position in existing markets.
Alia Bhatt, known for her global appeal and popularity, will bring a fresh outlook to the brand as they embark on their ambitious expansion plans. With a strong following among Indians and Indian sub-continental audiences, Bhatt expressed her pride in being associated with Malabar Gold & Diamonds.
“As Malabar Gold & Diamonds gears up to execute their ambitious expansion plan, I earnestly look forward to working closely with them to further their reach amongst jewellery lovers world over,” said Bhatt.
The partnership with Bhatt comes after the recent celebration of the 30th anniversary of the Malabar Group, which started its operations in 1993. The brand believes that Bhatt, as the face of their brand, will play a pivotal role in elevating their status in the eyes of customers and help them achieve their goal of becoming the world’s largest jewellery retailer.
“Our goal is to be crowned as the World’s largest jewellery retailer by crafting, promoting and selling jewellery that is an intersection of Indian art, culture, tradition, heritage and Alia Bhatt, both as an actor and as a person, perfectly represents what we are striving to achieve,” said M.P. Ahammed, Chairman of Malabar Group.
With Bhatt’s association, Malabar Gold and Diamonds aims to captivate customers with their exquisite jewellery that embodies the rich Indian heritage and culture, while also expanding their global footprint in the jewellery industry.
