IIFL Finance, Non-Banking finance company has appointed cricketer Rohit Sharma as its brand ambassador. IIFL finance is set to run a campaign, a 30-second message titled “Rohit Sharma Ki Seedhi Baat”. This message will feature Rohit Sharma urging people to stay at home and advising people on safety guidelines and rules to follow during lockdown to fight Covid-19 outbreak…
In a statement, Managing Director and co-promoter, IIFL Group, R Venkataraman said, “We are glad to announce India’s leading batsman, Rohit Sharma, as IIFL’s brand ambassador. We believe in ‘Seedhi Baat’ or doing business the straight way. We do this by being customer centric, offering relevant and simple products and ensuring transparency in our processes. Rohit is a living representation of brand IIFL values.”
While Rohit said, “I am happy to be associated with IIFL Finance. #SeedhiBaat is how I live my life and play my cricket. One needs not just skills but also honesty and empathy to become a successful cricketer. And as a captain, I believe in straight talk as that is the key to success.”
