Personal care appliances and beauty accessory brand, House of Vega has appointed Bollywood actress Amyra Dastur as its new brand ambassador for the launch of SÉRY Cosmetics in India.
House of Vega has launched its makeup products through e-commerce channels, which include its own website as well.
Speaking about the announcement, promoter of SÉRY, Sandeep Jain, said, “We are delighted to introduce SÉRY and excited about presenting an exclusive makeup range for our Indian consumers. The core aim of the brand is easing makeup application on-the-move. It comes in a stick format that is convenient and ready to use. SÉRY is crafted for the women who believe in keeping up with the hustle, in style.”
While Dastur said in a statement, “I love the idea of a stick format, svelte design, and makeup range. I am extremely delighted to be the face of SÉRY, a brand that syncs with my on-the-move persona.”
