Garmin International, Inc., a unit of Garmin Ltd. (NASDAQ: GRMN), appointed golf legend and businessman Greg Norman as their global brand ambassador.
Norman, who holds the distinction of defending his No. 1 position in the world golf rankings for 331 weeks, is a two-time Open Champion, he had won more than 90 tournaments worldwide. Also, he is the member of the World Golf Hall of Fame.
The legend will spotlight smartwatches and rangefinders designed for an active lifestyle in Garmin campaign. Also, he will highlight his own experiences with golf products such as the Approach S60 golf watch and the Approach Z80 laser range-finder, as well as the rugged fēnix 5X Plus outdoor smartwatch and the MARQ Collection of modern luxury tool watches.
In a statement, Garmin vice president of global marketing, Susan Lyman said, “We couldn’t be more excited to announce this strategic relationship and welcome Greg Norman into the Garmin family.
Further she said “As a globally recognized athlete, an avid outdoorsman and successful entrepreneur, Greg’s winning attitude and adventurous spirit make him a perfect fit for Garmin.”
Norman in a statement said, “Having used many different products over the years, I can say with conviction that Garmin offers the most precise and advanced GPS technology for the course and has truly helped me improve my game. I wear my Garmin fēnix watch almost every day—it’s sleek, light-weight, and water-resistant, so it can go everywhere I go – from the golf course to the boat and beyond. I’m excited to be Garmin’s new ambassador and look forward to sharing their innovative technology with my friends and fans.”
