A personal brand is not merely acquiring website traffic, email subscribers, an online presence, or reaching a revenue goal. In fact, it is more than that. You really need to build a strong personal brand to get what you desire and aspire for.
We got to speak with G Gulati, a renowned personal branding and brand engagement strategist; in discourse, he shared how one can build their personal brand.
Gulati said, “No matter how fancy your website looks, how many Instagram followers you have, how enticing your product is, if people are not willing to pay you for your expertise, it is meaningless.”
“Before you plan to build your personal brand, you need to craft a positioning statement, a document that explains who you are, define your skills and how you can help others. A statement that contains your values and passion, along with your key traits. All this should be displayed on your website, social media profiles and in the videos and articles,” said Gulati, “At first you may find it difficult to answer these questions; however, having clearly defined positioning statements can help you tremendously in building your personal brand.”
Further G Gulati said, “One should always start small, know your target audience, and always focus on brand awareness first. Once you have a well-developed personal brand, achieving your goals is no more a distant dream then.”
ABOUT G GULATI
Gulati is a brand engagement strategist and personal branding expert with almost two decades of experience in the industry. G Gulati has helped hundreds of people in building head-turning brands, his clientele includes models, celebrities, politicians, athletes etc.
