Thermal Brand Bodycare International Ltd. has allegedly launched a new range of anti-bacterial thermal wear, which is made of quilt knit technology, for that the company has appointed Shilpa Shetty Kundra as brand ambassador. The brand recently shot a 360-degree media campaign with Shilpa that will be launched in the coming months.
Bodycare International Ltd. manufactures and supplies thermal apparels. Through the association with Shetty, Bodycare International Ltd. aims to take over the growing thermal wear market in India.
Speaking on the association, the actress said, “I believe in associating with brands that share my sensibilities. Personally, Bodycare International Ltd. appealed to me because of their vision to bring a positive change to the apparel industry with innovative products. I especially admire the anti-bacterial range and the idea behind it. I can see this partnership growing to create new milestones in the future. I am looking forward to my journey with Bodycare International Ltd.”
