Cinema enthusiasts across India have a special treat coming their way on May 31st as the country celebrates Cinema Lovers Day. In a bid to rekindle the magic of the silver screen and boost attendance, the Multiplex Association of India (MAI) has rolled out a fantastic offer: movie tickets for just ₹99. This nationwide initiative spans over 4,000 screens, including major cinema chains such as PVR, INOX, and Cinepolis.
The discounted ticket price is a much-needed boost for an industry that has faced a challenging first quarter. The lackluster performance of Hindi and regional films, coupled with a limited release of Hollywood blockbusters, has led to a decline in ticket sales. Additionally, the ongoing national elections have disrupted the flow of new releases, further impacting the industry.
Despite these hurdles, there’s renewed optimism within the cinema sector. A robust lineup of films is slated for release in June and beyond, promising to attract more viewers back to theaters. On Cinema Lovers Day, audiences can look forward to a diverse selection of new releases, including:
Gangs of Godavari: An action-packed drama set against the backdrop of rural India.
Mr and Mrs Mahi: A romantic comedy that promises heartwarming moments and laughter.
Chotta Bheem and the Curse of Damyaan: An animated adventure for the young and young-at-heart.
Haikyuu the Dumpster Battle: A thrilling sports anime film based on the popular manga series.
How to Book Your ₹99 Tickets
Securing a ₹99 ticket is straightforward. Moviegoers can book their tickets online through platforms such as BookMyShow, PayTM, and Amazon Pay or directly via the websites of participating cinema chains. It’s important to note that the ₹99 offer excludes premium formats like IMAX and recliner seats. The discounted rate applies to all films and showtimes, but convenience fees and GST are typically added during online bookings. To avoid these additional charges, tickets can also be purchased directly at cinema box offices.
The Multiplex Association of India (MAI), established in 2002 under the Federation of Indian Chambers of Commerce & Industry (FICCI), plays a pivotal role in the cinema exhibition sector. Representing over 11 cinema chains with more than 500 multiplexes and 2,500+ screens, MAI accounts for approximately 75% of India’s multiplex industry. The association collaborates with regulatory bodies and industry stakeholders to promote the growth of cinema and tackle industry challenges.
This Cinema Lovers Day, the MAI’s initiative is not just about discounted tickets; it’s about celebrating the shared experience of movie-going and bringing audiences back to the theaters. With an exciting array of films and an unbeatable ticket price, May 31st is set to be a memorable day for cinema lovers across India. Don’t miss out on this opportunity to catch the latest releases on the big screen for just ₹99!
